Model example focus structure and lay out:
Next analyse body of text - Terminology (Media and Film)
Literacy level - Elaborated code (formal) Restricted code/ mode of address.
Audience type:
Film 'Buffs, experts and fans'
Entertainment seekers
General, sunday suppliment
Demographics age, gender, class
Star Fans
Techno geeks
Narrative focus:
Teaser
Critical
Promotional
Technology:
Online
Offline (Hard copy)
Both
Also need to look at the institution or industry behind the text, are they being funded from certain film companies to add a biased validity? Or do they support independant film companies. Also are they film alliterate? Do they know what they're talking about?